How to scale up your business with Google Ads
Recently, digital ad spend is rising globally year over year and is gradually replacing traditional advertising. Experts are predicting in five years digital advertising will reach a new peak. Google is the biggest and most popular search engine, it has an impressive 90%+ market share of online searches. Therefore Google Ads is undoubtedly one of […]
Your full guide to Copywriting Facebook ads & posts in 2020
If we take a look at the marketing trends over the past decade, it is evident that digitization has touched every aspect of our lives — and is the reason why marketers now use digital media to reach a bigger audience. While marketing in 2020 may differ from what we saw in the past – […]
The Complete Guide to Chinese Advertising in Canada
Canadian businesses may often fall into this dilemma when advertising their products or services: how to implement Chinese marketing and Chinese advertisement in Canada effectively? Chinese customers are one of the most important groups in the market, they have strong purchasing power. Due to their cultural background, most of the Chinese audience visits Chinese popular […]
SEO and PPC Marketing: Integrated Digital Marketing Solutions
In 2020, around 380 websites are created every minute and join the World Wide Web! This is proof of the growing potential of online businesses across the globe. Here, we suggest you read on as we offer Integrated Digital Marketing solutions for your brand.
Top Facebook Ad Hacks that Get Results in 2019
When Facebook raised the cost of running ads, many people found it time to bail and try out different advertising platforms. We agree that the cost per ads has significantly increased, and we agree that a lot of people stopped making profits as a result, but now is not time to bail – it’s time […]
8 Most Successful Google Video Marketing Campaigns
As an entrepreneur, do you feel the same “publish or perish” pressure in the business world? It can be understandable that you’d want more exposure for your brand and products/services. In this endeavor, you might be tempted to spend a fortune to run TV commercials as some of your competitors do. But, before you head […]
CAC and CLV: Two Important Metrics You Need to Know
When running a business, there are always many plates to spin. With how busy a day can be, analytics might just be the last thing on your mind. But we know how important analytics can be. You may be familiar with some of the digital marketing metrics like Click-Through Rate (CTR), Cost Per Click (CPC), […]
7 Best New Google Ads Features Announced At Google Marketing Live 2019
Google did host a fantastic Google Marketing Live 2019 event in San Francisco on May 14th. Around 5000 people from the industry participated in this conference. Google used this platform to talk about the many new products and the new Google Ads features that they are going to launch soon. The competition between Google and […]
Top 7 PPC Trends You Should Pay Attention to In 2019
The year 2018 has helped many companies achieve a lot using the marketing scope of the PPC (Pay-Per-Click). Besides acquiring certain milestones, it has also helped in igniting new trends for the year 2019. WordStream partnered with Search Engine Journal at the end of 2018 to make a forecast on the 2019 PPC Trends. From […]
10 Deadly Google Ads Mistakes That Will Ruin Your Account
We often encounter many clients who have tried to do their own paid search. As they start sharing their strategy and wondering why it didn’t work, it usually has to do with one of these 10 common mistakes that most people make when it comes to PPC. If you are not getting the results you […]