If we take a look at the marketing trends over the past decade, it is evident that digitization has touched every aspect of our lives — and is the reason why marketers now use digital media to reach a bigger audience.
While marketing in 2020 may differ from what we saw in the past – all thanks to the multitude of platforms available today – Facebook continues to be the top choice among marketers.
With almost 2.5 billion active monthly users, marketers get a chance to interact with people from all age groups and reach out to different audiences.
To tap into the right markets and gain traction on Facebook, you need to know how to write content for Facebook to achieve marketing goals.
How To Write Engaging Content For Facebook
Every social media platform is different in terms of what’s acceptable and what’s considered unattractive or cringe-worthy. For example, your odd thoughts may be acceptable on Tumblr, but not on Facebook or Instagram.
Facebook is a world in itself with many ways to engage and keep the users active. From individual posts to interactions with groups — Facebook has it all!
Marketing professional need to write effective copies to engage groups and individual users on Facebook. Here are a few dos and don’ts to make the most out of your words on Facebook.
Dos
A one-size-fits-all approach doesn’t work on Facebook, so be careful with the words you choose. It is better to use a more personal tone to send a more direct/personal message to your target audience.
You need to be sure about the target audience though. Is it young parents? Hippies? Generation X? Or Gen Z?
Choose a tone that works best for the audience. For instance, high school students may not prefer an overly formal tone. It is also wise to identify the target audience, based on demographics, and tailor your writing for maximum impact before your start. We highly recommend you implement a marketing audit and build your content strategy around it.
Choose The Right Words
Good content is the key to engagement. If people understand your message they are more likely to accept it.
It is advisable to draft messages in a colloquial tone, something the target audience can relate to. Start by engaging in a conversation on a topic your target audience is interested in. It may require some research, but the engagement will be worth it.
Use Viral Trends To Draft Interesting Punchlines
There’s always something trending on social media! Marketers can capitalize on the hype by talking about it and relating the content to a brand. Bloggers should write on trending topics to engage more users.
If a brand promotes better health and hygiene, an interesting blog post on tips to remain germ-free will engage more users. Marketers can mention a brand in one of the suggested tips — and bingo! The reader is more likely to consider and buy the product now.
Write on current trends and include hot topics in your posts to get attention on Facebook! Make your content stand out and get your brand’s voice heard.
Don’ts
While knowing what to write about is great, how you shouldn’t engage with the target audience is equally as important. Here are a few things you shouldn’t do when posting on Facebook.
Overwhelm Your Audience
In today’s digital world, users are bombarded with a great amount of content on Facebook. Their attention spans are shorter than ever before and have a myriad of options to choose from — if they find your content irrelevant.
Loading your posts with too many words can overwhelm the user. So use simple words! Easy-to-read posts work way better than a lengthy post filled with unnecessary details.
A general rule of thumb when writing for Facebook is: Be direct and crisp in all communication!
Sell Too Much
Start your message with a sales pitch and users will be instantly turned off!
People have become wary of advertisements and consider selling a big turnoff — all thanks to the sea of spammers and pushy salesmen on the platform.
Writing only about a brand or your product can easily get you counted among the posts people ignore instinctively. Instead focus on writing funny blog posts and introduce the product/offering in a subtle manner — with the right words.
While people hate irrelevant ads and ignore posts made for the sole purpose of selling, they don’t mind a value proposition presented in the right way at the right time.
Which means you can post about yourself, throw in a few ads occasionally, but too much can get you ignored unless you are creative about it. A good ratio to aim for is 80/20.
Keep 80% of your posts about things your audience may like, and 20% to attract potential customers and to keep them hooked on your page.
Be Too Formal
Facebook is a platform where people engage to have fun and share experiences. It is not a formal platform or a business website. Writing in a formal tone all the time can kill your vibe and drive users away!
Unless your brand reflects that attitude and your audience prefers it that way — don’t be too formal or uptight with words.
Sound Like A Clickbait
One thing Facebook users hate the most – is being tricked into clicking on a link – that leads to a page they did not intend to visit.
Take some time and craft a click-worthy headline. Be crisp but spark a sense of urgency to lure the reader into the piece.
Make sure every blog post is well written and has substance. A clickbait is a desperate attempt to lure a user into clicking on a link. Anything that comes close to it goes ignored and is often reported by users.
Unfortunately, it is quite common to stumble upon such blog posts. Many turn out to be malware or redirect to pages that could be annoying at best and dangerous at worst.
No wonder why people are hesitant to click when a headline appears way too intriguing on Facebook!
That doesn’t mean you have to dim down your creativity. Make sure your post looks authentic and has a clear message that aligns well with the content on your landing page.
A Quick Roundup
There’s a lot to consider when writing content for Facebook. You have to make sure it provides value, is relatable, and revolves around the interests of your target audience.
Using viral trends and hot topics is a good tactic to spark conversations. There are certain things you should avoid when writing content for Facebook to maintain a good reputation i.e. selling too much, being uptight, or overwhelming your audience with lengthy content.
Try not to look desperate for attention when giving out a call-to-action on your post, focus more on making it fun and interesting. Striking the right balance is key to influencing people.
Partnering with the right digital marketing agency can make all the difference and give you an edge over competitors. No matter you are working on Facebook Ads or Facebook posts, our professional copywriter and marketing specialist will get you covered.
Noah Digital offers all the services you need to promote a business online. Reach out to us for effective promotional campaigns and Facebook marketing to improve sales today!
