Google did host a fantastic Google Marketing Live 2019 event in San Francisco on May 14th. Around 5000 people from the industry participated in this conference. Google used this platform to talk about the many new products and the new Google Ads features that they are going to launch soon.
The competition between Google and Amazon to be the dominant consumer choice has been ongoing for many years now. And, there really does seem to be a close fight between Amazon and Google in various areas in the retail world by trying to prove to the world who is the best.
For example, Google has succeeded over Amazon by now announcing ‘Wing’ the first ever drone delivery carrier. On top of it, Google is also planning to begin ‘showcase shopping’ ads in the Google Discover Feed, Google images, and as well as on YouTube. This is going to enable the customers to purchase what they want without the need to leave these websites. Oliver Heckmann, the VP of Travel and Shopping in Google, said, “Users can buy the products shown in the video they’re currently watching while the video continues playing.”
Google made many announcements at the Google Marketing Live 2019 event. Here is a list of the 7 best new Google Ads features that they are going to launch sometime during this year.
1. New Local Campaign
If you are running a small business, you can promote your local store using the new inventory tool on Google Maps. Small and medium-sized business owners can now access the local campaigns. It is true that there are so many sales that are happening online nowadays. But, in reality, almost 88% of all retail sales still happen offline.
Hence, retailers are focusing not only to increase their profits online but also want to increase the foot traffic to their brick and mortar stores using the local ads. Dunkin, which is a giant in quick-serve, used location-based advertising on Google to increase the foot traffic in some of their stores by 400%.
2. Discovery Ads
Discovery Ads are the ads that are going to display on the new homepage of Google search engine on mobile browsers. They are also going to display these ads on Gmail’s promotion tab and the homepage of YouTube. The main objective of discovery ads is to assist people in finding products that they are not even looking for in the first place.
3. Gallery Ads
In a nutshell, it is nothing but an image-based ad unit that is going to display on top of search-results like a gallery, where users can swipe through them. This feature will be similar to Facebook’s carousel image ads.
4. Audience Expansion
Advertisers and marketers can now drive in more conversions using the new audience expansion function or the tool. You can reach out to audiences that behave and act in a particular manner like the custom audience that you have already set. Now, one can achieve this aspect using the same average CPA or cost per acquisition. This means users will get relevant ads and businesses will get more qualified prospects.
5. New Google Shopping Experience
Google is planning to better the experience of online shoppers when they are using one of their services. Users can now purchase merchandise or services while browsing through images, watching videos or while searching. Now, this includes their plans to introduce a customized Google shopping homepage. There is going to be one single unified cart going forth.
It is going to allow customers to compare the features, such as the brand & price, and provide them with an option to purchase things directly from retailers who are on Google, from either their store nearby or from an online store.
6. Updates to Shopping Ads
Google is planning on permitting retailers to optimize their smart shopping campaigns to increase the traffic to their offline store and to better display their local inventory. Smart shopping campaigns use machine learning to enhance their ad placement and performance.
7. Bumper Machine
Using the new tool ‘Bumper Machine’ that is released by YouTube, you can create 6-second videos. This tool uses machine learning to do this task. One can edit longer videos to make them 6-second short and more appealing. This will help businesses create YouTube video campaigns more easily.
These new Google Ads features will help you as a business owner to target and reach out to the right audiences with ease. Customers, on the other hand, will have better experience purchasing things online as a result.
Care to learn more about the new Google ads features in detail and the marketing tactics that can help your business get more leads and sales? – Contact us immediately for a free consultation from our expert digital marketing team.
*Images provided from Google Ads Blog*