Google AdWords is leaving its name after 18 amazing years, and launching an optimized service called Google Ads. Announced on July 10 on a LiveStream, Google wants to keep improving small businesses’ online exposure and make it even simpler for them to market themselves. By optimizing their services, the shift is happening mainly on Google’s current keyword focus. Lately, the main aspect for Google was its keywords, but now it will be focused on other formats as well, making ads a lot more flexible and diverse. From Google AdWords to Google Ads: everything you need to know is right here. A new advertising service tool that works for everyone; Google has based all these changes on 500 billion feedback comments from individuals! Crazy, right?
With fewer limitations and complexity on ads, Google is making the process a lot smoother for many businesses. This means that the power of digital marketing will only keep on skyrocketing, and competition will be as high as ever.
→ Better results
→ Simple experiences
→ Stronger collaboration
How Google plans to achieve these goals:
→ Performance on YouTube
→ Better, more relevant search ads
→ Deeper insights that make it easier for you to better understand your customers