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1-677-124-44227

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1-905-639-3398

Suite 208, 980 Fraser Drive, Burlington, ON

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In case you haven’t read “The Road To Digital Marketing” Part 1, here is a recap:

Bin Tang, Ph.D., President & CEO, is a Google advertising certified Professional and search engine optimization (SEO) expert who has been in the digital marketing field since the beginning. Bin also works as a Search Engine Marketing Consultant and has previously worked with FlightNetwork.com, VisualSonics.com and many more!

Do you ever post an Instagram story that you’re super proud of? Perhaps you designed it yourself, and it took hours to create. Maybe it’s a fantastic offer that you want people to take advantage. Whatever the case may sometimes be it’s very discouraging when the story goes away just after 24 hours of being posted. Luckily, Instagram has recently released a feature that can solve this! Now your stories are saved on your profile (Don’t worry only you can see them). You can make them public, a tool Instagram calls “Story Highlights.” It is shown to people when they visit your profile. They can quickly tap on the circle and see your story! The best part? Story highlights don’t expire after 24 hours!

First, let’s run through how to add an Instagram story highlight to your profile:

Though Pinterest is not as popular as other social media platforms such as Facebook, Instagram and LinkedIn, studies show that it still is extremely beneficial for a business. Business owners should take into account the power of Pinterest. It allows you to directly link to your website on your posts (unlike other platforms, like Instagram), and it also helps your SEO immensely.

With Pinterest, your images are searchable, and they get even more views and visits to your website. By linking back to your website and adding the right keywords, you can increase your organic traffic by a good amount every day.

If you already have content going on, and other social media accounts, you’re already a step ahead! All you need to do is just open your Pinterest account and start pinnin’ away. It’s easy.

At Noah, we had forgotten about our Pinterest account, until I read an article that made me want to retry marketing through it (we had tried in the past). With it being up for just 1 month, we received 1,700 monthly views and several website visits.

Here are 5 Pinterest tips for business users:

For content marketers sometimes trying to figure out if one picture fits all social media platforms can be very time-consuming. The best part? Is that the sizes are continually changing!

Constantly posting on social media is vital for your brand awareness. Rich media content will transform your business from a brand name to a business with personality. Images and video are a must nowadays with so many people continually surfing the web. Taking screenshots and reposting them no longer works. For your content to be high-quality, you need to create your unique pictures, and always use the right sizes to present yourself professionally.