Maximizing Your Facebook Ad Strategy: A Guide to Campaign Objectives and Ad Types
Facebook is one of the largest and most effective advertising platforms in the world, offering businesses of all sizes the opportunity to reach millions of potential customers by developing a well-planned and targeted Facebook ad strategy that incorporates different types of ads, such as images, videos, carousels, instant experiences, and collections can help businesses effectively […]
B2B Digital Marketing Strategies To Improve Leads
Here are some of the B2B digital marketing strategies to enhance your lead generation efforts and convert more leads.
10 Amazing Conversion Rate Optimization Case Studies For E-Commerce
As an e-commerce platform, you need sales to survive – even if you have a brick and mortar store in addition to a website, you need high conversion rates to be successful. On average, e-commerce sites around the world have a conversion rate between 1-3%, and this is why only 22% of businesses are satisfied […]
10 Conversion Rate Optimization Best Practices
According to research by Econsultancy, for every $92 spent acquiring visitors, only $1 is spent converting them. Why is this statistic important in relation to your business? And why is conversion rate optimization so important? What are some conversion rate optimization best practices for your business?
10 Tips To Ensure Your Website Is User-Friendly
Too many people focus on running ads and promoting their website without ensuring they have a user-friendly website. Sure, SEO and Google Ads help you bring your targeted traffic to your website, but if your website is not user-friendly then you are just wasting your money. It can be hard to make a website user-friendly […]
9 Google Analytics Key Metrics You Must Know For CRO
Let’s start with the basics. What is CRO? CRO is the abbreviation for Conversion Rate Optimization. It refers to the process of improving the conversion rate by modifying the website or application.
3 Critical Steps to Improve Landing Page Conversions
A strategically designed landing page is often the deciding factor when it comes to conversions. Is your conversion rate low? If the answer is yes, then your landing page needs to be optimized. Check out the top 3 most critical steps in landing page optimization. First things first, what is a landing page? A landing […]
Your Essential Website Audit Checklist for 2018
Many create their website, run ads, and forget about it. However, if you want your website to succeed, you have to audit and optimize it! The online world is changing every day, and we have to keep up with it. Your regular website audit should be at least once a year, ideally twice a year. […]