Google Concludes That Search Intent Is Redefining the Marketing Funnel
In a 6-month study, Google has found that intent has redefined the marketing funnel, for all industries. As businesses, we’ve spent hours studying the marketing funnel. It is the linear path that gives us insights into how our clients behave and what steps they take towards making a purchase. With the rise of digital marketing, […]
10 Deadly Google Ads Mistakes That Will Ruin Your Account
We often encounter many clients who have tried to do their own paid search. As they start sharing their strategy and wondering why it didn’t work, it usually has to do with one of these 10 common mistakes that most people make when it comes to PPC. If you are not getting the results you […]
5 Red Flags To Watch Out For When Choosing A Digital Marketing Agency
Whether you’ve just started your research on digital marketing agencies, or you’ve already worked with one, you know that this decision can be quite hard to make. It’s difficult to find an agency that is transparent and understands your business’ needs and budget. Since they are marketing your business online, you may feel even more […]
How This Business Tripled Their Sales Within 18 Months
We love seeing our clients succeed. DY Printing Box was funded in 2014. They have outstanding, high-quality packaging. Their customer service is always on time and helpful. We also found that DY Printing Box’s prices were very good, and their packaging is 100% customizable. Having all of these characteristics as a company, allowed DY Printing […]
5 Critical Reasons To Hire A Digital Marketing Agency
Investing online or digital marketing is the #1 thing business owners can do to grow their businesses. However, even though you decided to use digital marketing to grow, You may feel at a loss as to where to get started while there are dozens of marketing solutions and strategies to select from. At the same […]
Google Ads To Use Smart Bidding For Search Partner Sites
Google Ads recently switched smart pricing to smart bidding for search partners as long as they have a conversion tracking system implemented. This means that any search sites that partners with Google to show ads will be affected. Google’s main purpose for doing this, is to improve the performance by using more signals to optimize […]
What 20+ Years Of Digital Marketing Experience Taught Dr. Bin Tang
In case you haven’t read “The Road To Digital Marketing” Part 1, here is a recap: Bin Tang, Ph.D., President & CEO, is a Google advertising certified Professional and search engine optimization (SEO) expert who has been in the digital marketing field since the beginning. Bin also works as a Search Engine Marketing Consultant and […]
How To Use Instagram Story Highlights For Your Brand
Do you ever post an Instagram story that you’re super proud of? Perhaps you designed it yourself, and it took hours to create. Maybe it’s a fantastic offer that you want people to take advantage of. Whatever the case may be it’s very discouraging when the story goes away just after 24 hours of being […]
The Road To Digital Marketing – All About Dr. Bin Tang
Bin Tang, Ph.D., President & CEO, is a Google advertising certified Professional and search engine optimization (SEO) expert who has been in the digital marketing field since the beginning. Bin also works as a Search Engine Marketing Consultant and has previously worked with FlightNetwork.com, VisualSonics.com and many more! Check out how it all started. […]
5 Pinterest Tips For Business Owners
Though Pinterest is not as popular as other social media platforms such as Facebook, Instagram and LinkedIn, studies show that it still is extremely beneficial for a business. Business owners should take into account the power of Pinterest. It allows you to directly link to your website on your posts (unlike other platforms, like Instagram), […]