Digital Marketing Case Study – Sports Brand Li-Ning​

The first thing we noticed was their conversion tracking was not correctly set up. Ecommerce conversion tracking would also be needed to optimize the data accurately. We then created a custom digital marketing strategy for them to improve their sales and revenue across North America. After, we restructured their Google campaigns and helped them find the best attribution model that would benefit them. Finally, we designed and created new campaigns they were not utilizing, such as Google shopping campaigns, etc. These new campaigns would also help target a whole new audience they were not marketing to before: the Chinese consumers.