The Challenge
The client, a newcomer in the fashion retail industry focusing on ballroom dresses, faced significant hurdles in establishing their new Shopify website. Despite offering a niche product line in a less competitive market, mainly dominated by second-hand products, the brand struggled with several weaknesses. These included a nascent online presence, a lacklustre website, and the challenge of building a new brand identity in a market filled with established players.
Recognizing these challenges, our client understands the importance of updating their digital strategy. They aim to strengthen their online presence and better connect with their customers to effectively engage a contemporary, tech-savvy audience and broaden their reach in the dynamic fashion market.
The Strategy
We developed a comprehensive digital marketing plan, starting with updating the website to make it more user-friendly and interactive. We improved the brand’s visibility and targeted our market better by focusing on both advanced and local SEO.We also gave new life to its social media presence, especially on Facebook and Instagram, by creating more engaging ads and content that really speaks to its audience.
A key part of Facebook and Instagram advertising campaign was that we identified and segmented the target audience based on demographics, interests, behaviour, and other relevant factors. Crafted ad campaigns tailored to each specific audience segment to maximize relevance.
RESULTS
+11.35 %
Sessions
+92.98 %
Conversions
+ 0.21 %
Engagement Rate
+ 918.36 %
Total Revenue
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