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Digital Marketing Case Study-Wildlife Removal And Control Service In Toronto

Digital Marketing Case Study- Wildlife Removal And Control Service In Toronto

The Challenge

Our client, a well-established wildlife control company with 40 years of experience, faced the challenge of an outdated website lacking in UX design. Their commitment to quality and ethical practices has earned them a strong reputation and accolades, such as prestigious industry awards. This experience, coupled with their openness to embracing new technologies, positions them well to adapt and grow in a competitive market. Their self-run marketing campaigns were ineffective, and the emergence of new competitors threatened their market position. A digital revamp was necessary to update their website, optimize their online presence, and improve their marketing strategies.

The Strategy

We designed a custom digital marketing strategy for our client. Our first step was creating a new WordPress website, prioritizing brand credibility, user experience, and lead generation. We then implemented SEO fundamentals on the website to kickstart organic traffic growth. To enhance their online advertising, our team revamped and optimized their Google Ads campaigns, incorporating new strategies like remarketing. Furthermore, we set up Facebook lead generation campaigns to broaden their digital reach. A crucial part of our strategy was implementing conversion tracking, ensuring that all digital marketing efforts were measurable and optimized for maximum effectiveness.

 

RESULTS

4,596

Phone calls in 6 months

900+

Form Submissions

35,000+

Sessions in 6 months

4,910

New Users in 6 months