logo
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus

1-677-124-44227

info@your business.com

184 Main Collins Street West Victoria 8007

1-905-639-3398

Suite 208, 980 Fraser Drive, Burlington, ON

Top

DY Printing Box

Sales tripled in 18 months & the organic traffic increased by 98% in 18 months!
case study

DY Printing Box was funded in 2014. They have outstanding, high-quality packaging. Their customer service is always on time and helpful. We also found that DY Printing Box’s prices were very good, and their packaging is 100% customizable. Having all of these characteristics as a company, allowed DY Printing Box to stand out from their competition. All they needed was more exposure online to be discovered by more and more people. They had started marketing their business through word of mouth, referrals, and limited online exposure. In September 2016, they decided to take a leap of faith and invest their limited dollars in digital marketing.

The Challenge

The client was facing strong competition on the market, there were many other well-known and established companies in the packaging industry. Though they had a website, it was not optimized and there was no conversion tracking system set in place in order to track the results. Since they were a new company, their budget was also very limited.

The Strategy

Overall, the strategy was to reach the target audience at the most cost-effective way possible. First, we built a cross-channel conversion system to show our clients the results, so that they could see exactly where their conversions were coming from. Then, we identified the client’s Unique Selling Points (USP) to identify what made them unique, and what made them stand out from their competition, and we focused on marketing their USP. In order to still generate the best possible results with their limited budget we decided to use day-parting to save on the ad spend, and target specific times when we knew there would be a lot more targeted traffic. Lastly, we ran A/B testing on ads and landing pages to see what worked and what did not, with the purpose of increasing the conversion rates.

Results

Sales tripled in 18 months & the organic traffic increased by 98% in 12 months!

Before taking over their account, they did not get much website traffic. Once we took over on October 2016, optimized and set up the conversion tracking system, DY Printing started seeing shocking results. They doubled their sales within 6 months, and their organic search increased by 100% within 12 months!

When comparing September 2016 vs. December 2017, the website sessions have gone up by 828.57%, and due to the exposure, they were able to not only double, but triple their sales within 18 months. Unbelievable! But very possible and achievable with an accurate conversion tracking system and the right amount of optimization from digital marketing experts.

Key Takeaways

lightbulb
It is important to plan your campaign. You need to start by doing your research and knowing what you need. You need to plan and have a strategy that fits your budget, and your needs as well. From campaign settings, keywords, ad copies, display banners to landing, make sure everything is done right and everything is optimized.
lightbulb
Monitoring and tracking your campaign closely is the key to success. Optimize your campaign weekly by adding new keywords, and adjusting your bidding and daily budget for optimal results. You will be shocked at the difference in results!

Want To Double Your Online Sales And Leads?

 

Let Us Help You Establish Your Brand and Grow Your Business!

No Comments

Sorry, the comment form is closed at this time.