The holidays are here. Is your e-commerce ready for the shopping season?
According to the National Retail Federations, around 40% of customers start their holiday shopping right before Halloween, and 40% of the yearly revenue of stores is accumulated in the sales made during the last two months of the year.
Considering this, your store needs to have a proper strategy to make the most of the holiday season. You can increase your holiday sales by implementing a few digital marketing tactics to maximize your revenue. In this guide, you’ll learn comprehensive ways to get your store ready for the holiday season!
Launch Your Email Marketing Campaigns
The first thing you should check is to see if you are collecting email subscribers so you can send out your holiday promotions to your customers and subscribers. It would be best if you planned email campaigns to notify your customers and subscribers of upcoming sales.
Email marketing is one of the easier ways to urge your customers to invest in your products. Essentially, 41.6% of users check their emails using a mobile device, the most common instrument used to make shopping decisions.
As a result, store owners can make the most out of email campaigns by creating a customized email design to promote their products and holiday sales. You can make use of responsive email templates that encourage customers to place an order instantaneously. However, as the holiday season is famous for sending emails, creating a compelling, custom design that stands apart from the crowd is imperative.
While creating your email designs, it would be best to create custom promo codes for Black Friday, Cyber Monday, Boxing Day, etc. You can easily schedule the promo codes to be active during the dates you select. Create all media ahead of time for each event to give yourself time to prepare for the event.
You can also create or update your abandoned cart email to include an offer to help you increase sales.
Run Google Ads Campaigns
There is no better time than the holiday season to start your PPC campaign. Running Google Ads can increase your store’s visibility in front of a broader demographic of relevant customers. Google Ad campaigns not only invite more traffic to your page, but they also increase sales and conversions. In fact, a worldwide sports brand, Li Ning, saw a 41% increase in paid traffic and a 105% increase in revenue in one year by partnering up with Noah Digital, which strategically ran Google Ads for the store.
Essentially, since the competition in marketing is elevated during the holiday season, it is imperative to strategize your Google Ad campaigns. Create a customized ad copy that compels your customers to place an order. Use the right words to appeal to their sentiments, and there is no reason you won’t get effective results.
Boosting your sales right now, in the final months, can mean the difference between success and failure for the following year. The right Google Ads marketing strategy is your most powerful tool to beat the competition and hit the ground running when making sales for the next year.
For starters, you can include a memorable message that targets the search queries of your customers. For instance, if your eCommerce store has a hot-selling toy, you can tailor the ad copy to promote that product.
Additionally, the ads should also create a sense of urgency to encourage customers to place orders. To do this, you can advertise sales, discounts, and holiday promotions by using terminology that creates a sense of urgency. This can include phrases like ‘limited time offer,’ ‘Hot Sale,’ and ‘Sale Ending In…’
If you are running Google Ad campaigns, you should create new ad copy, display ads to showcase your sale. Adding promo extensions with your promo codes will increase your click-through rates and drive more traffic to your website.
You can also perfect your Google ads campaign by selecting the ideal Google ad extensions to bypass the holiday rush. If you use more extensions, the visibility of your ads will increase, and you can get more clicks on your ads. Extensions, such as site links, review extensions, and call extensions, can be a great way to convert your customers. Additionally, if your store has a physical location, you can use location extensions as well.
Since the holiday season encourages shoppers to invest in many products, adding multiple site link extensions can invite traffic to different landing pages via paid ads. This way, the target demographic can check out a vast range of your products.
Handle the Technicalities
Once the promotional offers are ready, you need to ensure that your store can manage the incoming traffic. Additionally, ensure that your promos are clearly visible on the website and social media pages to improve the customer experience.
On the day of your promotion, you can:
- Update all banners and images on your website for promo
- Check promo codes are working
- Test your checkout process to make sure everything is smooth
- Send out an email to your subscribers
- Post on across social media
Wrapping Up
The holiday season is the perfect time to make the most sales. However, you can always make the most out of the holiday season by running promotional ad campaigns and informing the customers about your latest offerings. Contact Noah Digital today if you’re looking for a digital marketing agency that can help you maximize your profits during the holidays. We can help you curate and implement the perfect marketing strategy to increase your traffic and conversions.