What Is Digital Marketing?
You probably run into many articles talking about social media management, paid search, SEO, etc. but you’re still wondering exactly what digital marketing is. When people hear digital marketing, they often only hear the word marketing. Digital marketing is all marketing of services and products using digital technology, mainly the online world.
Why You Need To Migrate From HTTP to HTTPS
Starting in July 2018, Google Chrome will be labeling every website that is not using HTTPS protocol as “not secure.”
The Benefits of Becoming a Sustainable Business
If you have been playing around with the idea of becoming a sustainable business, studies prove that being sustainable has great benefits for businesses. Of course, the main goal here is to create a better community and care about our future. I know it takes a lot of effort and hard work to become sustainable, […]
How Digital is Transforming Retail & Tips to Maximize In-Store Sales
Connected devices in 2018: 8 billion Connected devices in 2020: 20 billion The online world is dramatically changing the way we do everything. Many may argue that digital connection is already at its peak, but they’re wrong. It’s still increasing, and there are still people who are not yet connected online. The world is transforming, […]
Why Data Is The Key To Sales
Data is a powerful way to guide your strategy. It is your map to sales. It gives you hints and clues as to what does not work, and what does work. With testing and measuring, data broadens possibilities and the way to your customers. As with anything, there is always something that gives us guidance. […]
How Sustainable Marketing Can Transform Your Business
For years now, businesses have been discussing sustainability in many different ways. It’s a topic of influence because people want to find ways to do things the most efficient way possible. An efficiency that will last and maintain its level for a long time. It’s ultimately the step to higher ROI (return on investment), and […]
3 Critical Steps to Improve Landing Page Conversions
A strategically designed landing page is often the deciding factor when it comes to conversions. Is your conversion rate low? If the answer is yes, then your landing page needs to be optimized. Check out the top 3 most critical steps in landing page optimization. First things first, what is a landing page? A landing […]
5-Step System to Come Up on Top of Local Mobile Searches
Nowadays everything is online. EVEN local businesses. Millions of mobile customers use local search every day to find the best local businesses in their area. 3 out of 4 people check businesses online before going to the store physically. Local SEO is essential for a local business, and without your business ranking at the top, […]
Traditional Marketing vs. Digital Marketing
It is easy to get comfortable and stop learning new approaches to marketing. Traditional marketing has been around for decades, and for many of us, it is hard to see outside of the box sometimes. Nowadays everything is instant. Things are available when you need them. People want everything to be quick and easy. Having […]
Your Essential Website Audit Checklist for 2018
Many create their website, run ads, and forget about it. However, if you want your website to succeed, you have to audit and optimize it! The online world is changing every day, and we have to keep up with it. Your regular website audit should be at least once a year, ideally twice a year. […]