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Digital Marketing Case Study – Indoor Golf​

The Golf Lounge is a beautiful indoor golfing facility with golf simulators. It’s popular during the winter season as most people can’t golf outside. For a few years, the Golf Lounge focused its marketing efforts on social media, and they were receiving great responses from their followers. Their follower count was very high; however, they wanted more leads from their website, especially in the slower seasons.

The Challenge

Like many businesses that haven’t done much digital marketing, The Golf Lounge’s website received little traffic. Though their product is high-quality and has all the desired features that make them stand out from their competitors, they didn’t have a very clear USP (Unique Selling Proposition) indicated on their website.

The Strategy

First, we sat down with The Golf Lounge to decide what we could do to properly optimize their website and show the users the amazing simulators they have. It is critical to stand out from your competition. We chose to focus on the lounge’s event venue aspect to attract more traffic during the summer. We first designed and optimized their website. We then did on-page SEO and implemented a conversion tracking system to see where the traffic was coming from and how users were behaving on their website. Then, we launched its Google Ads campaign.

 

RESULTS

30%

Bounce rate decreased

115%

increase in organic traffic

65+

Conversions from Google Ads

140

Phone calls directly from Google Ads