Noah Digital

Digital Marketing Case Study – HVAC Company in Toronto​

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The Challenge

This credible 10-year old heating and cooling company’s primary challenge was short of website traffic and leads. Even though they are an authorized dealer and contractor of Reliance, they still need more leads. Their website was outdated and contained only two pages of content. We also noticed lots of areas that we could help them improve regarding their Google Ads campaigns.

 

The Strategy

Based on their needs and goals, we designed a custom digital marketing strategy for them. The first thing we did was to create a new WordPress website focusing on lead generation. We audited their Google Ads Account and identified areas to be fixed in their account structure. We also restructured their Google Ads campaigns and created new campaigns they were not utilizing, such as Google display campaign.

RESULTS

300+

Leads in 3 months

18,000

Clicks in 3 months

8.53%

Conversion rate in 3 months

2.6 million

Impressions in 3 months