The Challenge
The main challenge for this college in Markham was that their landing pages were outdated. We also noticed that their Gooogle campaigns were not well-structured after taking a look at them. Finally, we also noticed that their cost per lead was incredibly high at $160.
The Strategy
We designed a custom strategy to benefit them and cut down on their cost per lead. We also built new landing pages with professional, user-friendly design and compelling copy. We then recreated all of their Google Ads campaigns and targeted both the English and Chinese markets.
RESULTS
200%
Increase in impressions
59%
Decrease in average cost
20%
Increase in conversions
61%
Reduced cost per lead