Do you know what is the most overlooked aspect of SEO? Technical SEO! Technical SEO is often overlooked, as it can be too complicated at a glance. There are many free tools to test your website, such as gtmetrix.com, Google’s PageSpeed Insights and others. Errors can come back about minify javascript, browser caching, duplicate content, compressing images, etc. Often the errors are difficult to troubleshoot without experience. Ignoring these errors too long will harm your website.
Here are some of the most common technical SEO mistakes:
Technical SEO Mistake #1: Images Not Optimized
If you keep uploading new photos that aren’t compressed, it will continue to slow down your website.
Technical SEO Mistake #2: Duplicate Meta Titles & Description Tags
If you copy an existing page on your website to create a new page and do not update the meta title and meta descriptions, it will harm your website. Even though you edit the page with new content, the search engine still reads the meta titles and descriptions, thinking you have duplicate content on your website.
Technical SEO Mistake #3: Missing Meta Titles & Description Tags
If you create a new page for your website without writing a unique meta title and meta description. Without it, search engines will not know what your webpage is about. Compelling meta tags can attract users to click on your website from the search engine results.
Technical SEO Mistake #4: Page Speed
Page loading time is a huge factor when it comes to Google. Google monitors page speed separately for mobile and desktop. Google recommends a page speed of 3 seconds or less. You can check your Google page speed here for free!
Technical SEO Mistake #5: User Experience
Once a user lands on your website after it loads, their user experience is the most critical factor. Google reads millions of signals, did they bounce? How many pages did they view? How long were they on your website? Did they buy anything? Sign up for a newsletter? Google reads all these signals to decide if the user experience was good.
These are just some commonly overlooked technical SEO. It can be very easy to put off, simply because you don’t have the time to monitor it continually, you don’t understand the technical issues with javascript, or you aren’t sure how to speed up your website. The sooner you start monitoring and improving it, the faster you will see results and be less likely to fall behind your competitors.
It’s essential to have an expert monitor your technical SEO continually, as Google constantly raises its standards. Taking action today will improve your website SEO ranking and website traffic in the long run. Book a free 1-hour consultation with our technical SEO specialist and find out how we can help you today!
