When it comes to copywriting, there are various questions that organizations face. How do you write copy that drives traffic to your website? What are some of SEO copywriting’s best practices to implement in your copy? What is the SEO copywriting technique that can help you land more conversions?
Copywriting is the art of writing copy for advertisements or promotions to prompt people into action —buy a product or service.
The purpose of copywriting is to attract and engage the audience online in a bid to convert them. However, for copywriting to work effectively, it has to be visible to as much of your target audience as possible.
That’s why you need to optimize your copy and aim for better search engine rankings. And that is where SEO copywriting comes in.
For a business to flourish in today’s digital world, it is best to incorporate an effective copywriting strategy to woo more visitors and engage more consumers.
Copywriting Tips For An Optimized Copy
To gain visibility on the Internet and to reach the right audience, the following are some of SEO copywriting’s best practices that you should keep in mind:
Pick The Right Keywords
You can use Google Keyword Planner to access data for trending keywords. Enter keywords relevant to your website or business, and check which ones generate the most searches.
It tells you exactly what Internet users are looking for, and what keywords to use for best results.
You must consider competitor research as well. Keywords with high search volume may have an equally high amount of pages trying to rank for them.
The keyword planner, however, shows the difficulty score and added information so you can make a better choice.
The keywords that present the best opportunity are ones with the highest search volume and lowest competition. It implies that content related to those keywords is in demand, whereas the competition for such keywords is minimal.
Prioritize User Intent
Once you have selected the right keywords, it is best to do a bit more research on them. Figure out the user intent behind a certain search term and build your copy to address that intent.
You should be able to provide exactly what the users are searching for when they enter that particular search term.
Google ranks your page based on how users respond to your copy. So if they stick around to read it, Google’s algorithms consider it worthy and rank it higher.
One way you can do that is through a quick google search on the chosen keywords. The top-ranking content is usually where the users interact the most and find the content useful.
It will give you a fair idea of what to include in your copy and who your competition on the Internet really is.
Make It Readable
Since your copy needs to attract users and encourage them to take action — it inevitably has to evoke emotion in the reader. Users have a short attention span and a multitude of options available on the Internet.
A slight inconvenience or difficulty in navigation can drive them away, leading them to skip your copy and jump on to the next available piece of content.
Your message should be crisp and easy to read. It has to be exciting enough to motivate them to act upon your call.
It should be relevant to the keywords you decided to use and not just have a clickbait headline — which instantly turns visitors off.
Add Value
While the primary goal of copywriting may be to promote something, it is perceived useless if the readers are not interested. A useful SEO copywriting technique to keep users interested is to offer value in your content simply.
If a user feels they are not getting anything out of your copy, they are likely to lose interest or not revisit your website. Add a few nuggets of knowledge to make your piece informative or entertain them with your wit to keep them interested.
Voice searches are growing at an increasing rate worldwide, which prompts SEO professionals to figure out ways to optimize content for voice searches.
Read about the future of voice search and how businesses can use it to supplement their digital marketing campaigns.
Get Your Readers Hooked
Start your write up with an intriguing question or an interesting fact that builds speculation — but do not answer it right away!
Tease them with open loops in the copy, and answer the question in the end. Arouse the readers’ curiosity and make them eager to read the whole piece.
These are foolproof SEO copywriting techniques to keep your audience engaged and leave them wanting for more.
Befriend The Crawlers
Pleasing your readers and catching their attention is a surefire way to get ranked, but you have to keep the crawlers in mind when copywriting.
Crawlers are virtual bots that examine the content on your webpage and register it accordingly. This is how indexing is done on Google. While these crawlers can read your text, they cannot see visuals or any other media.
It is a good SEO copywriting practice to add a short description of images and videos on your website. Alt-text is a few lines of text that describe the media to let the crawler know what it is.
Similarly, transcripts for videos contain the commentary, narration, and scripts of the content for the crawlers to analyze and index accordingly.
Final Word
Copywriting is meant to attract the target audience to your website and encourage them to take action. To increase the visibility of your web copy, it is best to optimize the content for search engines.
We suggest you make use of some of SEO copywriting’s best practices discussed in the piece to ward off competition and increase engagement on the Internet.
While you are at it, do not forget to keep crawlers in mind since they would be the ones indexing your page. And the way they index your content contributes a great deal to your ranking.
The field of SEO copywriting is dynamic and is continuously evolving with the use of innovations and improved digital resources.
So are you ready to write effective copies? Speak to our copywriting experts today for the best SEO solutions and to expand your business online!
