Billions of local searches happen on Google every day, and customers expect high relevance and frictionless experiences in their buying process.
· 87% of smartphone owners turn to Google search first in a moment of need.
· 30% of all mobile searches are related to location.
In today’s day and age, customers are curious about new trends, demanding of new products, and impatient when it comes to irrelevant content and slow websites.
· Curious: 80% growth in mobile search for “best” in the past two years.
· Demanding: Over 85% increase in mobile search for “where to buy (product)”
· Impatient: 3X increase in “open now” searches
So, what does this mean? How can a company use this data and turn it into everyday business practices?
The answer: GOOGLE! As the largest search engine in the world, Google is everywhere. Local businesses NEED to make sure that they’re visible online, otherwise, they won’t survive.
· 3 out of 4 online customers uses a search engine to find a business
A complete listing (optimized with high-quality images and fresh content) on Google My Business page will drive direct connections. They are…
· 2.7 X more likely to be considered reputable
· 70% more likely to attract location visit
· 50% more likely to lead to a purchase
People are always looking for the latest and hottest things online. Google My Business allows businesses to communicate with end-users by posting directly to their business listing, sharing special offers and promotions and engaging with local customers.
· 50% users are looking for promotions or discounts
· 2 out of 3 see positive reviews as an important buying criteria
Our monthly Google Partner Connect Events are a great opportunity to learn from digital marketing experts and how to grow your business. On May 2nd we had our Google Partner Connect Event all about Local SEO. We were able to discuss with other business entrepreneurs, and we even reviewed their websites and provided suggestions.
Niagara Falls Chamber of Commerce member, Brad Burns, said that he learned an overwhelming amount of information in just a couple of hours. The Noah team was able to give his team suggestions to up his digital marketing game.
P.s: Join our email list to find out when the next Google Partner Connect event is!
