The strategy we proposed for their particular situation was to increase their rank on Google and design a well-functioning website. First, we built them a brand new website, designed specifically for customer experience, and equipped with eye-catching headlines. We then set up a cross-channel conversion system to show them their results and determine which channels were successfully bringing in the traffic. We decided to focus their marketing on the GTA. Since they are in an industry where the ad bidding is high, we chose long-tail keywords to ensure quality traffic that will lead to conversions. We also tracked their phone calls, monitored them to provide feedback, and devised strategies to help them improve sales.
Finally, we focused on local SEO campaigns and on-page SEO so that when people searched for their services, they could start to rank and become visible to their potential consumers.
