Overall, the strategy was to rank on Google and have a well-functioning website. First, we built them a brand new website, designed specifically for customer experience, and eye-catching headlines. We built a cross-channel conversion system to show them their own results, to see exactly what channels were bringing in the traffic. We decided to focus on marketing them in the GTA. Since they are in an industry in which the ad bidding is high, we chose long-tail keywords to assure quality traffic, that turns into conversions. We also tracked their phone calls, and monitored them to give the client feedback, and see how they could improve sales.
Then, we focused on local SEO campaigns and on-page SEO so that when people searched for their services, they could start to rank and become visible to their potential consumers.