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Digital Marketing Case Study – Trochi Luggage​

Trochi

Trochi Luggage was founded in 2015. For about 3 years, they promoted their luxury luggage with traditional marketing. Their product is very high quality, and their brand is well perceived in the GTA. However, they wanted to gain more exposure online.

The Challenge

Like many new websites, Trochi’s website received little traffic. Though their product is high-quality and has all the desired features that will help them stand out from their competitors, they didn’t have a clear USP (Unique Selling Proposition) indicated on their website.

The Strategy

First, we sat down with Trochi to decide what their Unique Selling Proposition was going to be. This is critical to stand out from your competition, especially in a highly competitive industry. We then took over their website and optimized it to be both marketing ready and user-friendly. We did on-page SEO for each product page and implemented a conversion tracking system to determine where the traffic was coming from and how users were behaving on their website. Then, we launched their Google Ads campaign.

RESULTS

15%

Increase of organic traffic in the first month

33%

of pages per session increased in the first month

81%

new users in the first month

100%

Increase of online sales in 2 months