Marketers shelling out every $1 for PPC campaigns enjoys $2 in terms of leads of sales. How about leveraging your campaigns with 200% ROI with paid ads?
Paid advertisements on popular search engines like Bing have gained recurring popularity in the digital age. Considering its effectiveness in generating high-quality leads at a minimal budget, PPC campaigns on the Microsoft search engine continue to boost campaigns. With Bing Ads update, a fresh collection of features is here to further leverage digital advertising campaigns. Well, in case you have been investing in Microsoft AdWords, there’s tremendous potential on the cards. Given that PPC campaigns are trackable and measurable, even small ventures can benefit from powerful campaigns on popular search engines. In this case, Bing search ads, with a search engine market share of 21.3%, happens to be a popular tool. Since it has a lower bounce rate, as compared to Google, we at Noah Digital Marketing have been effectively optimizing their clients’ websites for Bing.
But before we proceed to the Microsoft Ads update, let’s have a look at these amazing statistics!
Statistics on PPC campaigns marketers should know
- Around 50% higher traffic inflow at retailers’ websites from PPC campaigns convert, as compared to those coming from organic links.
- Around one-third of your customers would click on paid advertisements, given that they get direct answers to their questions.
- The top 3 pages having paid Bing Ads on the SERP attract 41% of clicks.
- Presently, the number of monthly searches on Bing is more than 5.4 billion.
- The Microsoft Advertising network also reports around 136 million unique searches that are not available on Google.
- Most importantly, people with the maximum purchasing power, aged between 35 and 54, account for as much as 40% of the Bing Network.
Now that you are aware of the massive business potential of Microsoft’s PPC campaign, we will move on to the Bing Ads update.
Microsoft Ads Update Marketers Should Be Aware Of
Have a detailed insight into Microsoft Ads update, along with the fresh set of features. Of course, these attributes are here to leverage the impact of advertisements on the search engine. Particularly, at Noah Digital Marketing, we design our PPC campaigns, considering the fresh updates.
- Google Import will get API support
- Customer Match
- RSA (Responsive Search Ads) to integrate countdown customer feature
- Responsive search advertisements
- UET Tag Helper to test tags for dynamic remarketing
- Flyer extensions
- Rolling out of new in-market audiences
Google Import will get API support
As per the Bing Ads update, Microsoft released API support for Google Import globally. This implies that API users would be able to sync campaigns being carried out on Google Ads with those on Microsoft Ads. Eventually, this would show the doorway to a wide range of customization and automation solutions.
With the Google Import API feature, developers will be released off their pressure. This feature would enable all the fresh features to enjoy API support. Therefore, whenever any new feature is rolled out, the tools would seamlessly support them without any pressure.
Microsoft, in this context, referred to RSA (responsive search ads) in this regard. Previously, when RSA released new features, search management tools were necessary to support the same. However, with Microsoft Ads update, the company would not have to come up with tweaks to support the same. Therefore, API users can seamlessly sync from advertisements on Google, even when their application hasn’t been updated.
Customer Match
The company has announced that in the upcoming days, they would roll out the Customer Match feature for Microsoft Bing advertising. This feature would enable advertisers and marketers to create audiences using the email addresses received from the first-party audiences. Eventually, the advertisers would be able to target users on Microsoft Audience Network and Microsoft Search Network. This would significantly enhance the impact of those campaigns.
RSA (Responsive Search Ads) to integrate countdown customer feature
Microsoft Ads has announced that in RSAs, the countdown customizer feature would be available. These customers can count down automatically to the time or date of the advertised event. Therefore, the advertisers would be able to integrate countdowns in a detailed way in their MS Ads campaigns. These customers habitually click on expanded text ads and dynamic search advertisements on search engines. However, previously they were not available for RSAs.
Responsive search advertisements
According to the Bing Ads update, the new ad copies would be available in the form of RSAs. This indicates that advertisers would continue to enjoy the option of creating expanded text advertisements. However, by default, the advertisements would be responsive. As a result, advertisers would be able to reach more customers.
UET Tag Helper to test tags for dynamic remarketing
The integration of UET tag helper in Microsoft Advertising would effectively assess dynamic remarketing lists. Besides, the tool would also test conversion goals and the UET implementation to strengthen advertisement campaigns for marketers. For using this feature as per Microsoft ads update, you need to select the desired audience. Next, you need to click on the option called ‘test the audience’. After that, you need to open the UET tag helper. After you visit the landing page, click on ‘test start’. This will enable you to navigate through the audience and examine the records in the extension.
Check out your browser for this icon for UET Tag Helper.
Flyer extensions
As per the Microsoft Bing Ads update, it would be possible for advisors to attach flyers to advertisements. This is a strategic move to boost PPC campaigns, delivering greater visibility. Therefore, advertisement campaigns are likely to be more engaging. Initially, the feature would be available in Microsoft audience ads campaigns in the US only. Later, the benefits would be available for other countries.
Rolling out of new in-market audiences
According to the Microsoft Ads update, as many as 60 fresh in-market audiences in the US. Besides, seasonal audiences would constitute two of these segments, namely, ‘Back to School’ and ‘Mother’s Day. The company has also come up with an entire list of audiences.
Marketers are bracing up to leverage clients’ campaigns
With the Bing Ads update infusing the digital marketing agencies with more muscles, established Bing Ads agencies are already bracing up to strengthen their campaigns. In this context, you must note that Microsoft AdWords has some strategic advantages over Google PPC campaigns.
- The competition on Bing is relatively less, as compared to that on Google. Although the number of users on this search engine is lower, the advertisement effectiveness is higher.
- Advertisers enjoy a greater degree of granular control at different ad group levels and campaigns.
- For better targeting, digital marketing companies often use Bing.
- Bing ads are known for more control and transparency over other platforms.
- These advertisements never force closing the variants on marketers.
- In terms of social extensions, Bing ads perform better than most of their counterparts.
- Digital marketing teams enjoy more control over their search demographics.
Interestingly, marketers can control the age and gender demographics in search advertisements. Forward-thinking marketers would be keen to deploy the fresh set of Microsoft Ads update features to benefit their clients. You may reach out to us on Noah Digital Marketing at +1 (905) 639-3398 or fill out this contact form for a free consultation on your PPC campaigns.