If you’re planning your 2019 strategy for your business, then social media is an absolute MUST. There is no way of avoiding social media anymore, a business that wants to see online success has to have an active social media presence with a defined goal and an effective strategy.
Don’t overthink it. Social media is intended to connect with people. This means that you have to know your target audience like the back of your hand.
No, social media won’t bring you immediate results, but it will bring you brand awareness and give your business a persona. This is essential for customer trust, and customer loyalty.
Ever heard of the expression “Out of sight, out of mind”? It describes the current need for social media perfectly. Even users who are not looking to buy your products/services RIGHT NOW will follow your brand and you will stay on the radar. Social media is the best way to stay around to continuously show them why are you are best in your industry. Your posts should always be supporting your business as a whole whether this is through testimonials, statistics, samples, draws, social responsibility, etc.
Here are 3 essential steps on how to get your social media strategy started:
1. Consistently address the pain points of your target audience
Again, social media’s main purpose is to be social and connect with your target audience. For this to be possible, you have to know exactly what they want and what they are looking for. What are their objectives when it comes to buying your products/service? Perhaps, the product is hard to assemble, or the product is more expensive than the rest. Clearly, explain and estate why this is the reasoning for your services or products.
This should be your focus right from the very first post you make on your social media platforms. Every post should be focused on any objection that your users may have.
2. Have a calendar set up
Posting every day may seem like a great idea, and easy to do when you know your product so well but, trust me it isn’t so easy. When life gets busy and complicated it can be quite hard to remember to login into every social media platform and post an uplifting and fun post.
Being creative takes time, and it is not something that you can often do in the spur of the moment. So, when you’re feeling inspired open up a social media calendar and create a plan. On week 1, you will post a series of posts that will all tie together for one purpose. Write fun captions and make them interesting. Believe me, you will be very happy that you created a calendar to fall back on when your mind goes blank.
3. Research and write in advance
Writing takes time, and if your mind is elsewhere in the middle of the daily chaos, it can be very hard to come up with engaging and unique content. Your followers are human beings too, with interests and minds. If you post just for the sake of posting with no real value in your content, they will see right through it!
Social media may seem like an easy everyday task, but it’s not. If you want your accounts to reach the right people, then you have to put effort and thought into your strategy. This doesn’t just happen overnight. Much like copywriting, social media helps you promote and market to your potential users. You should constantly be researching and finding new ways to promote your brand. Stay up-to-date with the latest trends, and always be on top of your competition!
You can do it!
Remember, social media is all about knowing who you are talking to, staying up-to-date with trends, and demonstrating why your brand is the absolute best out there!
