2022 has begun, and digital marketing still holds precedence over old-school methods of marketing, with worldwide forecasts predicting that the global digital ad spend will be over $441 billion by 2022.
Marketers are always on the lookout for new ways to help them get the word out about their brands and build awareness. Let’s discover top B2B digital marketing trends for 2022 that can help you improve your marketing efforts.
Account-Based Marketing Becomes Prevalent
It is natural to see digital ad managers setting their ad reach to various audiences, but this can be a bit of a “hit or miss” tactic. As a result, marketers are slowly starting to adopt account-based marketing tactics.
So, it’s no wonder that 77% of marketers adopt account-based marketing to focus on conversions. This number is set to increase by 5.8% by 2022. The fact is that ABM allows marketers to target specific people who are more likely to interact with and benefit from their brands. This adds personalization to the marketing activities and improves conversion rates.
To be successful with ABM, marketers need to tailor their messaging according to the critical account holders and offer them the best after-sales services possible to retain customers.
Content Marketing Is Still A Good Idea In 2022
Content continues to be king for the foreseeable future, but its form may evolve. For example, video content is fast taking over the content sphere. According to a study by Statista, 27.2% of worldwide viewers have watched 10+ hours of online videos every week as of August 2020. As a result, marketers are flocking to video content to build awareness about their brand.
Another significant change in the past decade is the rise of short video content. Platforms such as TikTok and YouTube Shorts continue to gain massive traction. According to a study, an average adult consumer has an average attention span of 8 seconds. Therefore, marketers need to grasp attention within this small window. The best way to do this is through short videos that last no longer than 10 seconds.
Videos are not the only content form marketers can use. Podcasts, infographics, quizzes, and even the use of augmented reality can help you expand your brand.
With all that said, blogs, articles, press releases, and other forms of written content are still a staple in digital marketing. Sending emails to clients or publishing blogs for consumers are essential aspects of your marketing practices. Of course, the future is “video-centric,” but you will still need to incorporate all forms of content to get the best results.
Chatbots Make Customer Service Easier
Consumers want instant gratification and their queries to be answered quickly. Integrating a chatbot into your website allows humans to take a back seat on menial customer service tasks without compromising on the quality of work.
According to a survey, 67% of consumers reported using a chat box support system in the past year. This is because they like getting answers to their questions and queries in an instant.
On the other hand, businesses incorporate chatbots to minimize the response time, improve the customer experience, customer engagement, and overall customer satisfaction.
User-Generated Content Continues To Rule
These days, consumers are a lot more aware of what they want and aren’t afraid to call out businesses that don’t deliver what they asked for.
Consumers are more likely to listen to other buyers instead of the brand. This is why businesses are looking to incorporate user-generated content into their marketing strategies.
According to a study, 84% of consumers trust recommendations over all other forms of advertising. Therefore, marketers give incentives to consumers for publishing content about their brand. This practice can help your brand seem more authentic, create trust amongst customers and drive the consumers’ purchasing decisions.
Artificial Intelligence Goes Mainstream
AI is being adopted globally across all organizations. A study conducted by Statista found that the worldwide AI software market will see about 54% growth year after year.
So naturally, this has also found its way in marketing and is now being used in various marketing processes. These processes range from CRM software to email marketing. Automating these processes with the help of machine learning and artificial intelligence can help organizations save expenses, improve the accuracy of their marketing activities and eliminate human error.
Digital Acceleration
Post-pandemic, consumers are more inclined to take advantage of digital offerings such as webinars and virtual events. According to a survey conducted by CMO, 85% of marketers have observed openness to digital offerings. As a result, marketers are encouraged to incorporate digital tactics into their strategy and aim for a digital-first approach. Without the inclusion of these digital strategies, your brand can drastically suffer in terms of traffic, reach, and ultimately sales. Traditional methods are slowly becoming obsolete, and the digital era is taking over.
How Can We Help?
Keeping track of the changing trends and working in line with them to build a successful brand can be tricky. The digital marketing space has several moving parts which need to be addressed individually.
To do this in-house, your organization will need a budget and a team of resources to help you generate results and conversions. For example, suppose you are looking to outsource your digital marketing efforts and want to be sure that the traffic on your website is not affected. In that case, you can always look towards Noah Digital. We are a digital marketing agency based in Canada that helps businesses with their digital marketing processes to push their growth forward.
We are well-versed in the B2B digital marketing trends for 2022. We know exactly what your brand needs to attract a larger audience while ensuring conversion. We offer our clients valuable information and ensure that their brand ticks all the boxes to improve their brand awareness and sales online.
Noah Digital will work towards your success, from digital strategies to automated marketing processes. Contact us to get a free consultation today.