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Digital Marketing Case Study – Career College Markham​

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college-markham

The Challenge

The main challenge for this college in Markham was that their landing pages were outdated. We also noticed that their Gooogle campaigns were not well-structured after taking a look at them. Finally, we also noticed that their cost per lead was incredibly high at $160.

The Strategy

We designed a custom strategy to benefit them and cut down on their cost per lead. We also built new landing pages with professional, user-friendly design and compelling copy. We then recreated all of their Google Ads campaigns and targeted both the English and Chinese markets.

 

RESULTS

200%

Increase in impressions

59%

Decrease in average cost

20%

Increase in conversions

61%

Reduced cost per lead