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Digital Marketing Case Study – Online High School​

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online high school

The Challenge

The main challenge for this online school was the amount of competition. They are a high-end school with Ontario certified teachers, with 32 hours of live teaching per course. Unfortunately, they only had 1 landing page to promote their online courses.

 
 

The Strategy

We needed to build a highly responsive website that would generate leads. We then began designing a digital marketing strategy to generate leads in Ontario, targeting students who wanted to take OSSD courses. Our experts created English and Chinese Google Ads campaigns and ad copies that would stand out from all the other online ads and generate more leads.

 
 

RESULTS

22

Phone calls in the first 3 months

185

Form leads in the first 3 months

12,000

Clicks in the first 3 months

2,000,000+

Impressions in the first 3 months