Noah Digital

Get to Know the New Business Buyer

Thanks to everyone who came out to our Google Partner Connect! We learned a lot and got the opportunity to connect with many professionals.

Here is a recap of some of the insights we learned:

In 2018, numerous studies by Google concluded that the new buyer is curious, demanding and impatient. This is no exception for when it comes to business-to-business buyers.

We often forget to consider B2B buyers in our marketing strategy, but did you know that the B2B eCommerce is six times larger than B2C? And it doesn’t stop there.  B2B eCommerce has been growing twice than traditional B2B. That’s crazy! We need to make sure our audience, and see new industry trends to better market them.

*The livestream recording video can be found at the end of this blog

They are Curious:

Research

– B2B buyers do their self-directed research. This number has been increasing, from 53% to 68% of business buyers who would instead do their own research.

Sales

– 47% of business buyers use online influence to sell rather than sales reps.

– Online influence as a way of selling, drives more than 50% of direct sales!

Sales & Marketing Teams

– There has been a 67% increase in sales when both teams are in sync working together.

They are Demanding:

Why B2B is moving it online:

– Free Shipping –> 36%

– Price –> 34%

– Quick Response to Order –> 32%

– Value –> 31%

– Reliable Delivery –> 30%

– Ship Where Needed –> 26%

– Wide Selection –>  24%

– Uses My Preferred Carrier –> 22%

They are Impatient:

Mobile generates almost half of reviews for B2B leaders

” You are not just competing with the experiences of other brands in your category. You are now competing with the best experience a user has ever had. “

BE FAST!

People only wait 3 seconds for a page to load nowadays!

Take Action

  • Create the right ad, for the right person, at the right time
  • Assistance actions: consider all devices
  • Focus on your critical business problems
  • Measure all conversions, across all devices and channels
  • Use landing pages for effectiveness
  • Be creative with your ads
  • Never stop A/B testing
  • Remarketing

 

Here is the recording of the Livestream event for you to re-watch and share!

 

Remember. We are in the age of assistance. Keep in mind your curious, demanding and impatient users to meet their wants online. They are looking for value and unique selling points.

If you missed this Google Partner Connect event, don’t worry! We will be having many more. Stay up-to-date with our blogs and emails for a chance to sign up!

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