Noah Digital

Interesting Video Marketing Statistics for 2019

We all LOVE to watch videos.  Undoubtedly, video is a better form of content than all the other available options. It is no wonder why it has become so popular these days than ever before.  The increase in the use of social media has also led to a rise in the consumption of video content.  In reality, most of us consume so much video content every day.  But, many marketers are still not understanding the benefit that comes from using it in marketing efforts.   Here are some interesting video marketing statistics for 2019 that you should know and for sure, this is going to change your perception:

 1. Video Marketing Is Becoming Crucial

As per research named ‘The State of Video Marketing’, that is carried out by Demand Metric, they have found that a whopping 83% of marketers feel that videos have become more crucial than ever before. While 12% of marketers think that its importance is not going to change. Only 5% of marketers feel that video content is not that important and feel it will make no impact on a company’s marketing efforts.

Now, this is an indication of the current trend and on what most of the marketers are depending upon these days. It only means that you will see most companies publishing a lot of video content to support their marketing campaigns online.

The brands that experiment with video marketing and include it in their marketing strategy will benefit a lot from it over the period.

2. Increases the Engagement Levels

Using videos is the best way through which brands can engage with their existing customers and also reach out to new and potential clients. As per a video marketing survey conducted by Brightcove in 2018, they did find out that almost 53% of customers are more interested in connecting with a brand on social media or the company’s website after watching a video.

When it comes to the millennials, almost 66% of people are more interested in connecting with a brand after watching the video in the social media feed. Now, this only implies the impact that videos can make on advertising. Unquestionably, it is one of the best strategies that one can use if they want to find success on social media.

3. People Prefer Videos Over Text

The hard truth is this that now 72% of people are comfortable learning about a product or a service by watching a video rather than reading the text related to it.

4. Increases Brand Awareness

On top of it, 83% of the customers are willing to share an interesting video with their connections. It means releasing a good video will not only increase brand awareness but will also drastically improve the engagement rates and will get you good ROI.

More Quick and Interesting Video Marketing Statistics for 2019

Here are some amazing facts that you need to consider:

  • On Facebook, video is the best performing content
  • 95% of viewers who watch a video remember the call to action, whereas only 10% remember it after reading a text
  • 54% of customers expect videos from brands or businesses they love
  • Linkedin users are willing to share posts with a video rather than any other type of content
  • 93% of businesses are now reporting that they are finding a new customer because of posting a video on social media

These are some of the interesting video marketing statistics for 2019 and why you should integrate video marketing into your marketing strategy to build brand awareness.

With the help of our team of digital marketing experts, you too can market like big brands.  Contact us now to book a free consultation.