Were you so excited to have your Shopify store up and running and hoping you would make sales at 24/7? After a couple of months, you realize that there was almost no traffic to your new online store. If you are lucky, you may receive an order once in a while. But, that’s NOT what you want after spending so much money and effort on a beautiful Shopify store! Don’t feel bad, you are not alone. The truth is that if you don’t promote your store, no one will find it. Marketing is the key to a profitable Shopify store, especially when it comes to getting more traffic, sales, and higher ROI. Today, you are in luck because we are going to show you some tried-and-tested ways to promote Shopify store online.
Remember, you have plenty of choices when it comes to effectively promote Shopify store – just be sure to pick the right Shopify marketing strategies for your business. Let’s get started.
1. Make Sure Your Website Is Search Engine Optimized (SEO)
If you don’t want to spend money promoting your Shopify store just yet, take the traditional route to optimize your website for search engines. SEO can go a long way in helping increase Shopify traffic.
Some proven SEO techniques include optimizing the content, title tags and Meta tags on your site. Also, try to gain links from relevant sites to increase your site authority – and get some referral traffic in the process.
But it’s important to keep in mind that you’ll need to keep up SEO practices for at least six months before any results appear.
2. Promote with Google Ads
Google Ads is the most effective way of reaching your target audience; in short, you can advertise your products directly to anyone who’s searching for them online.
In fact, businesses make around $2 in revenue for every dollar that they spend on Google Ads.
Use this platform to display your products in search ads, shopping campaigns, mobile ads, display campaigns, retargeting ads, video ads and more. The technology lends itself nicely to developing different types of ad campaigns to promote your Shopify eCommerce store.
For example, you can run a branded search campaign that contains the keywords for your own brand name – ‘Best Dress Store.’ This will allow you to promote your store through Google’s ad extensions and specify the page where you want users to land.
It’s very easy to set up your Google Ads account and connect it to your Shopify store – the platform even offers a Google Shopping App that you can use to optimize sales and push your products to users.
Here’s an example of Google’s ad extensions.
3. Pay for Facebook Advertising
If you want immediate results, paid advertising is what you need.
Facebook ads are simple and very useful as they let you choose the location, age and other demographic details of the target audience. This is a fantastic way to get only the most relevant and qualified traffic flowing to your Shopify store.
Experiment with a small budget to see how Facebook ads actually work; for example, play with the copy, images, and audience to see what brings you a reasonable conversion rate. Then, you can comfortably increase your spend on these ads knowing that your money is well-spent.
That’s just the beginning, though – online video ads are likely to account for more than 80% of all internet traffic by 2020.
With Facebook, you have the power to employ video marketing for your Shopify store as such content receives 135% more engagement than images. Using videos, whether paid or unpaid, is a great way to nurture brand awareness, bond with potential customer bases and drive traffic to your store.
4. Get with ‘Instagram’
It can be challenging to figure out where to begin promoting your online store; well, social media is a good place for starters, particularly Instagram.
Connect with the influencers who are active in your niche and ask them for an Instagram post, story or a simple shout out featuring your product. If they have a huge following, this step is enough to send a deluge of traffic to your Shopify store.
In some cases, influencers charge you thousands of dollars for this service, but then there are many more who’ll do it free in return for exposure (or even free samples).
So go on, make a list of influencers, send them a friendly email and explore the possibilities.
But before that, make sure you are active on Instagram so your prospects can start following you. Even if you don’t have many fans, keep sharing high-quality images of your products, link them to your store and you’ll also be able to build your followers steadily.
5. Build an Email List
As one of the most reliable methods of digital marketing, email is surprisingly free. It is also one of the best ways to drive sales and get repeat customers.
First off, collect email addresses from anyone who’s ever purchased something off your website. You can entice others to give you their emails by offering them a freebie or a discount coupon.
Start by adding an email subscription pop-up to your Shopify website with the Modify Promotional Lightbox plugin. You can also add a sign-up section to your site to target anyone who isn’t ready to buy just yet.
Then, just add all the email addresses you have collected to MailChimp or other such SaaS solutions that help you send mass emails (remember to keep updating your subscriber list on a weekly basis).
You can use email to inform your audience of new products, exclusive sales, discount codes, etc. that are designed entice them back to your site. Combined, such campaigns can help you reduce cart abandonment and increase your sales exponentially.
(Shopify E-mail Subscription Pop-up)
6. Submit Guest Blogs
Quality content can be the saviour for an e-commerce site that is in need of more traffic.
Shopify has a native blog where store owners can share industry news, company stats and more – this is a great place to start posting your content.
In addition to driving traffic, consistently blogging will help establish your authority and expertise in your niche. This way, you can connect with a bigger audience and grow your sales while also enhancing brand affinity.
Start slow, commit to writing at least one blog post per week – but make sure that the content is reliable and relatable to your audiences. You can include product reviews, round up posts, listicles, etc. in your blogging adventures.
7. Use Pinterest To Beat The Competition
With 200 million monthly active users who discover new content, ideas, services, and products every day, Pinterest can help your brand become famous.
Small businesses can use this picture sharing platform to enhance brand awareness and drive traffic to their website – the only catch is that your ‘pins’ need to be high quality and visually appealing.
The more users engage with your pins, the higher you rank on Pinterest’s algorithm – allowing more people to see you.
Final Thoughts
Shopify has made it possible for anyone to run a successful online store and turn their dreams of entrepreneurship into a reality.
We’ve only listed a few ways you can promote your Shopify store to ensure its success. Our marketing experts at Noah Digital can implement many more Shopify marketing ideas and get you instant Shopify traffic.
Get in touch with us now to book a free consultation.
