People spend more and more time online with each passing year. We are always connected in some way, shape or form. Even if we are not on a laptop, we may be speaking to Alexa, or perhaps our watch sends signals we are arriving home. Hence, it automatically turns on the lights for us.
Online marketing is continuously evolving, with new ads, new platforms, new beta tests, so many things to keep up with.
Here are the main trends to focus on in 2021.
Online Marketing Trend #1 in 2021: Content Marketing
Everyone is a content marketer now. Content marketing has been trending since 2012 and is not going anywhere, and it is just evolving. Before, it was bloggers, but now anyone can be an influencer if you find your niche audience. Content marketing methods are often blogs, infographics, whitepapers, videos, eBooks and webinars to attract and engage with your target audience.
Online Marketing Trend #2 in 2021: Social Media Marketing
Social media marketing has been popular since the rise of MySpace in 2003. The most popular platforms are always shifting. Facebook overtook MySpace in 2008, TikTok is the most popular app in the Apple App Store. TikTok has 800 million active users worldwide in 155 countries. Big brands, celebrities, small businesses are all jumping into TikTok to make fun videos and learn about this fun new platform.
Online Marketing Trend #3 in 2021: Mobile Responsive
Mobile overtook desktop searches on Google in 2016, and 5 years later, businesses still aren’t prioritizing mobile-first. Mobile responsiveness and speed should be the top priority for all companies as people turn to their phones more than ever during the pandemic. It is essential to see how your website works on iOS and Android devices to ensure they have an optimal experience.
Online Marketing Trend #4 in 2021: Video Marketing
Users are spending more time on TikTok than Facebook, and people are spending 4x more time on YouTube than on Netflix. If you want to grow your brand in 2021, getting in front of your target audience on TikTok and YouTube should be your top priority. To see which platform best suits your business, read more from “The 2021 Social Media Demographics Guide“.
Online Marketing Trend #5 in 2021: Paid Search
Paid Search has been around for over 20 years since Google Adwords launched in 2000! Paid Search is the fastest way to get traffic to your website, and not just any traffic targeted traffic. These people are looking for your products or services. Using big data to optimize your audience and their customer journey will be vital for companies in 2021.
Online Marketing Trend #6 in 2021: Search Engine Optimization
Optimizing your website for search engine optimization has been around as long as search engines. Brand SERP optimization and Knowledge Graphs will be vital in optimizing your digital presence this year.
These six online marketing trends will help you grow your business in 2021 and for the long term. As always, if you need any help or wondering how to jump start your growth this year, contact our digital marketing specialists for a free consultation.
