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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
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info@your business.com

184 Main Collins Street West Victoria 8007


Suite 208, 980 Fraser Drive, Burlington, ON


Author: Maria Sol Carmona

In case you haven’t read “The Road To Digital Marketing” Part 1, here is a recap:

Bin Tang, Ph.D., President & CEO, is a Google advertising certified Professional and search engine optimization (SEO) expert who has been in the digital marketing field since the beginning. Bin also works as a Search Engine Marketing Consultant and has previously worked with FlightNetwork.com, VisualSonics.com and many more!

Do you ever post an Instagram story that you’re super proud of? Perhaps you designed it yourself, and it took hours to create. Maybe it’s a fantastic offer that you want people to take advantage. Whatever the case may sometimes be it’s very discouraging when the story goes away just after 24 hours of being posted. Luckily, Instagram has recently released a feature that can solve this! Now your stories are saved on your profile (Don’t worry only you can see them). You can make them public, a tool Instagram calls “Story Highlights.” It is shown to people when they visit your profile. They can quickly tap on the circle and see your story! The best part? Story highlights don’t expire after 24 hours!

First, let’s run through how to add an Instagram story highlight to your profile:

Though Pinterest is not as popular as other social media platforms such as Facebook, Instagram and LinkedIn, studies show that it still is extremely beneficial for a business. Business owners should take into account the power of Pinterest. It allows you to directly link to your website on your posts (unlike other platforms, like Instagram), and it also helps your SEO immensely.

With Pinterest, your images are searchable, and they get even more views and visits to your website. By linking back to your website and adding the right keywords, you can increase your organic traffic by a good amount every day.

If you already have content going on, and other social media accounts, you’re already a step ahead! All you need to do is just open your Pinterest account and start pinnin’ away. It’s easy.

At Noah, we had forgotten about our Pinterest account, until I read an article that made me want to retry marketing through it (we had tried in the past). With it being up for just 1 month, we received 1,700 monthly views and several website visits.

Here are 5 Pinterest tips for business users:

For content marketers sometimes trying to figure out if one picture fits all social media platforms can be very time-consuming. The best part? Is that the sizes are continually changing!

Constantly posting on social media is vital for your brand awareness. Rich media content will transform your business from a brand name to a business with personality. Images and video are a must nowadays with so many people continually surfing the web. Taking screenshots and reposting them no longer works. For your content to be high-quality, you need to create your unique pictures, and always use the right sizes to present yourself professionally.

Copywriting is no easy task, but it’s a task that once you master, you can use for almost everything in life. No matter what industry you’re in, copywriting is one of the most useful skills to have. It takes practice and perfecting it doesn’t just happen overnight. As you start to practice you may find that some methods work, and some don’t so much. Here are 5 copywriting mistakes to avoid at all costs:

The main purpose of digital marketing is to drive relevant traffic to a website that converts into leads and sales. Almost every business owner wants to make more sales. The way to sales online is by driving more traffic to the website. There are endless ways to promote a website and increase traffic, but I’ve gathered up the top 10 ways to increase website traffic fast. These are the most vital and essential when creating a website, and executing a digital marketing strategy. Take a look!

Whether you own a business, or you have been searching for a digital marketing agency, you have seen the words local citations non-stop. You may have also seen paid search, backlinks, SEO, and more. I know, super confusing right?!

Don’t worry; we’ve all been there. Local citations are not very complicated. Once you get an idea of them, they’re easy to understand. Don’t over think it. A local citation is exactly what it’s called. It is a citation on a local website/online directory.

If you’ve just started your business blog, or you’re a content writer, you know it’s hard to come up with new topics to write continuously. Sometimes the idea won’t stop jumping out of your mind, and sometimes your ideas are completely offline.

Trying to keep up with new trends and updates can be very difficult, and sometimes you may even miss a lot of things. However, with the amount of data we have online, it can be very easy to find good and quick content to write about!

It’s not just about finding something to write and posting it. It has to be something that adds value to people and something that people are interested in reading. This is why you should always be focusing on the readers. The people you are trying to reach. Sure, it’s good to post about new inventions and news, but make sure they are topics your AUDIENCE wants to read about.

A simple answer to the best ways to find GOOD content: People.

People are your answer. Discover what their interests are and what they want to read on an everyday basis. If you are not writing for your audience, then who are you writing for?

I know this is much easier said than done. It’s pretty hard to put yourself in other’s shoes and think outside the box when you know a specific industry like the back of your hand. Sometimes it’s all about simplicity, and explaining the basics.

Here are 5 ways to find good content fast.

You probably run into many articles talking about social media management, paid search, SEO, etc. but you’re still wondering exactly what digital marketing is.

When people hear digital marketing, they often only hear the word marketing. Digital marketing is all marketing of services and products using digital technology, mainly the online world.