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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

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1-677-124-44227

info@your business.com

184 Main Collins Street West Victoria 8007

1-905-639-3398

Suite 208, 980 Fraser Drive, Burlington, ON

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Author: Maria Sol Carmona

You’re invited to join us at our Exclusive Partner Connect Livestream, co-hosted with Google. Our partner at Google’s headquarter will discuss the importance of digital marketing for the B2B industry and share the tools necessary for success. You will have the chance to ask questions directly to Google certified specialists! Don’t miss out!

Topic: B2B in the Age of Assistance
Time: November 14th, at 11:45 AM to 1:30 PM
Address: The Seedworks Urban Office, 126 Catharine St. N., Hamilton, ON L8R 1J4.

Reviews are a HUGE playing factor in users’ decisions nowadays. So are fake reviews, unfortunately.

Every business has had its trial and errors. You may have found that certain things did not please customers, and found better ways to better assist them as your clients.

Negative reviews can be a hard pill to swallow sometimes, but let me tell you, it’s all in your reply. Your reply will influence the buyer more than the negative review would’ve if you choose to answer the right way.

So how do you deal with bad reviews? Even if they are fake? Here are five must-follow rules:

Have you ever realized that your favourite store had an amazing sale that you didn’t know about? You don’t want to sign up to their emails because you don’t want to receive 30 emails a day, but you still want to be in the loop!

Google solved this issue on October 24, 2018!

They have officially announced that Google Maps will now have a ‘follow’ option so you can keep track of all posts from your favourite, regular, local stores!

In a 6-month study, Google has found that intent has redefined the marketing funnel, for all industries. As businesses, we’ve spent hours studying the marketing funnel. It is the linear path that gives us insights into how our clients behave and what steps they take towards making a purchase. With the rise of digital marketing, we’ve shifted from a linear and consistent marketing funnel to a meaningful online experience. People are now searching for answers, that give them results immediately. Their behaviour, however, is unpredictable and unique, which makes it a lot harder for businesses to market themselves.

Behaviours have changed, and the funnel is a lot more complicated than it used to be. Here are some patterns that Google discovered to understand it better:

We often encounter many clients who have tried to do their own paid search. As they start sharing their strategy and wondering why it didn’t work, it usually has to do with one of these 10 common mistakes that most people make when it comes to PPC.

If you are not getting the results you were hoping for from your ads, then chances are you are making one of these mistakes. Start by fixing any of these mistakes that you may have, and see how your results improve!

Whether you’ve just started your research on digital marketing agencies, or you’ve already worked with one, you know that this decision can be quite hard to make. It’s difficult to find an agency that is transparent and understands your business’ needs and budget. Since they are marketing your business online, you may feel even more pressure to make sure you’re picking the right agency who understands your personality, and more specifically, your business’ persona.

When you’ve invested your heart and soul into something as significant as your business, you want to choose the right person to represent it.

Digital marketing is essential for most businesses nowadays. With so much competition online, it is almost impossible to have an online presence without knowing your strategy, and optimizing all aspects of your digital marketing campaign. In my previous article, I wrote all about why hiring a digital marketing agency is actually cheaper than hiring an in-house team. Today, I’ll be writing about 5 red flags to watch out for when choosing a digital marketing agency. These 5 red flags come from both our own experience as a digital marketing agency as well as listening to clients’ past experiences.

These 5 things are easy to do, and most likely generate faster and quicker sales for agencies. However, if an agency is transparent, honest and effective, these are 5 things that they will not do:

We love seeing our clients succeed.

DY Printing Box was funded in 2014. They have outstanding, high-quality packaging. Their customer service is always on time and helpful. We also found that DY Printing Box’s prices were very good, and their packaging is 100% customizable. Having all of these characteristics as a company, allowed DY Printing Box to stand out from their competition. All they needed was more exposure online to be discovered by more and more people. They had started marketing their business through word of mouth, referrals, and limited online exposure. In September 2016, they decided to take a leap of faith and invest their limited dollars in digital marketing.

A business without any online presence cannot survive for long nowadays. You know this already. You finally decided to give digital marketing a chance.

So you’re probably wondering whether you should hire an in-house team or a digital marketing agency. You see the checklist for a digital marketing strategy and slowly start to realize it’s a lot of work! We’re talking about SEO, PPC, content marketing, Email campaigns, blogging, social media, video and more! I know, overwhelming.

Digital marketing is not just two tasks to get done, and BOOM your sales will skyrocket. It takes hard work, experience and constant optimization to achieve great results. For this reason, an experienced, and results-oriented digital marketing agency is the right choice for any business looking to expand their business online.

Here are 5 main reasons why:

Google Ads recently switched smart pricing to smart bidding for search partners as long as they have a conversion tracking system implemented.

This means that any search sites that partners with Google to show ads will be affected.

Google’s main purpose for doing this, is to improve the performance by using more signals to optimize bids. Essentially, it will be more effective in making sure that advertisers are paying similar to the search network. 

In case you haven’t read “The Road To Digital Marketing” Part 1, here is a recap:

Bin Tang, Ph.D., President & CEO, is a Google advertising certified Professional and search engine optimization (SEO) expert who has been in the digital marketing field since the beginning. Bin also works as a Search Engine Marketing Consultant and has previously worked with FlightNetwork.com, VisualSonics.com and many more!