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Author: Maria Sol Carmona

Search engines have changed over the past year, and 2019 is no easy year to rank high. The stakes are high, and efforts are maximized to rank on the first page within your industry.

Google is picky nowadays. Search engines rank websites they know they can trust. They want to provide users with the most relevant information.

The more authority your website gains, the more it is trusted by Google. This takes plenty of time and lots of efforts. Are you continually optimizing your website and marketing activities to make sure you are staying relevant to both Google, and your users?

Here are three common SEO myths you need to forget about:

There are about 2.77 billion users on social media. With social media marketing becoming more popular, most businesses are starting to join the social media work to promote their products/services. Social Media is a great channel for businesses to display their products/services on a more personal and interactive level with their audiences. They can also gain massive exposure, and have the chance of doing influencer marketing which has proven to be very efficient.

As social media marketing becomes more essential, businesses need to be aware of some common mistakes to avoid!

Here are 10 common social media mistakes that you should avoid at all costs:

Your Google My Business page is your very own ‘profile’ on Google. You can easily add hours, locations, phone numbers, email addresses, etc., which smartphone users can quickly click to contact you. It is the best way to attract your local users because your Google My Business (GMB) page is based on location. You know all those times you’ve Googled the words “near me”? That’s it! The names and addresses you see are Google My Business pages.

It’s almost the holidays, can you believe it?

On December 13th Noah Digital had its first Holiday party, and it was an absolute blast! We got the chance to eat some delicious food, catch up with all of our clients and even gave away many prizes!

After much reflecting and thanking our clients, our VP, Mary Wang, shared 3 essential words that will help every business in 2019.

Can you believe that we’re less than a month away from 2019?! Crazy! I remember writing the digital marketing 2018 trends article as if it were yesterday!

Before we get into them, you need to remember 3 words: CURIOUS, DEMANDING and IMPATIENT.

Google released many studies and live streams talking all about how users nowadays are curious, demanding and impatient. Remember to keep these 3 characteristics in mind when reading each one of the trends for 2019.

Here are 5 top trends that you must keep in mind for 2019.

What a year! 2018 was full of changes and growth in the digital marketing world.

SEO is constantly changing, as more people join the online world, the harder it is to rank on search engines. Google’s algorithm is unpredictable and being able to keep up with the constant changes is essential to your strategy.

Before getting ready for 2019, we need to digest all the changes from 2018 quickly. Though there were a lot more changes, here I’ve gathered the top 5 biggest SEO changes in 2018. This means that to be up to date with your digital marketing strategy and be able to implement new 2019 changes and trends; you need to make sure you have appropriately addressed each one of the following changes:

Happiness is not rocket science.

We often get so wrapped up in our daily lives that we tend to forget the small things that give us happiness instantly. Why? Because we prioritize and value other aspects of our lives more than we appreciate our happiness. But let me tell you something, your happiness is most important because it reflects on all aspects of your life.

Even though happiness is not rocket science, there have been studies that prove there are various simple steps one can take to be happier immediately.

After some research, here I’ve gathered 30 small steps you can take right now, that will uplift your mood. Try 2, 5, 10, or 30 of the steps. Whatever it is, try it! I encourage you to do at least one step every day of the month.

Thanks to everyone who came out to our Google Partner Connect! We learned a lot and got the opportunity to connect with many professionals.

Here is a recap of some of the insights we learned:

In 2018, numerous studies by Google concluded that the new buyer is curious, demanding and impatient. This is no exception for when it comes to business-to-business buyers.

We often forget to consider B2B buyers in our marketing strategy, but did you know that the B2B eCommerce is six times larger than B2C? And it doesn’t stop there.  B2B eCommerce has been growing twice than traditional B2B. That’s crazy! We need to make sure our audience, and see new industry trends to better market them.

*The livestream recording video can be found at the end of this blog

You’re invited to join us at our Exclusive Partner Connect Livestream, co-hosted with Google. Our partner at Google’s headquarter will discuss the importance of digital marketing for the B2B industry and share the tools necessary for success. You will have the chance to ask questions directly to Google certified specialists! Don’t miss out!

Topic: B2B in the Age of Assistance
Time: November 14th, at 11:45 AM to 1:30 PM
Address: The Seedworks Urban Office, 126 Catharine St. N., Hamilton, ON L8R 1J4.

Reviews are a HUGE playing factor in users’ decisions nowadays. So are fake reviews, unfortunately.

Every business has had its trial and errors. You may have found that certain things did not please customers, and found better ways to better assist them as your clients.

Negative reviews can be a hard pill to swallow sometimes, but let me tell you, it’s all in your reply. Your reply will influence the buyer more than the negative review would’ve if you choose to answer the right way.

So how do you deal with bad reviews? Even if they are fake? Here are five must-follow rules: