Noah Digital

5-Step System to Come Up on Top of Local Mobile Searches

come up on top of local mobile searches

Nowadays everything is online. EVEN local businesses. Millions of mobile customers use local search every day to find the best local businesses in their area. 3 out of 4 people check businesses online before going to the store physically.

Local SEO is essential for a local business, and without your business ranking at the top, you are going to lose a huge chunk of potential customers.

Is your business on the top of the local search result page? If not, you are going to love this 5-step system to come up on top of local mobile searches.

1. Optimized Google My Business page

local mobile searches

A Google My Business listing is a must for a local business. If your Google My Business is optimized correctly, and regularly, it will show up at the very top when people Google the company’s name.

If you do not have a Google My Business listing, you mostly don’t exist to your local mobile customers. This is how your clients will find out your hours, directions, and phone number. If you are trying to appeal to your mobile users specifically, your google my business page allows them to directly “call,” use “directions” features and even “text” you with just one click. This is a one-click solution for impatient, curious and demanding customers.

Your Google My Business page is also the easiest/fastest way to get online reviews. Most people do a quick background check on Google before spending their money. It is a great way to ask your previous and current clients/customers to leave reviews so that people can see how amazing you are.

2. On-Page SEO

SEO titles, meta descriptions, and keywords are still essential for your website. To rank high in search engines each one of your pages should be fully SEO optimized. You can also add the keywords to image ALTs. When your page comes up on Google, this is what people will see. It’s like your very own, free, advertising banner.

You need an eye-catching headline and convincing meta description, both should be according to the primary keyword the person is searching. Summarize your pages into 50 to 60 characters for your SEO title, and 160-200 characters for your meta description.

local mobile searchesIf you do the research and implement the right keywords into your SEO, your organic search will skyrocket! This part of SEO is considered an art. On-page SEO allows you to make it flow while choosing your wording and keywords wisely.

3) Mobile friendly website

Once the visitor sees your Google My Business page and sees your website because of its fantastic SEO, they will click on it. When they click on it, it HAS TO be mobile friendly otherwise they will leave, which will increase your bounce rate. No mobile-friendly website, no mobile user conversions. Simple.

Mobile searches are on the rise, and especially for local businesses the “near me” search is critical. When people are in their car, and they search on their mobile device the nearest place to them with your services/products. Your Google My Business Page and a mobile-friendly website are the two most important steps to come up at the top. After this, your customer will make their final decision.

4) Local Listings

Many small businesses do not have any local business listings online, and this is a huge mistake. Every listing you claim for your local business is an opportunity. The more listings, the more dominant you will be on Google, and the easier people can find you when they search.

First, submit citations to the top online business directories such as Google, Bing, Yelp, and many others. Another way to find more directories is by checking where your competitors are listed as well.

5) Consistent NAP

Inconsistency will affect your ranking. Make sure all your citations, Google My Business, and website have the exact business name, address, and phone number. If you leave people confused and uncertain, they will not be confident in spending their money with you.

Discrepancies, or a wrong address/phone number or even information can often lead to a lower ranking on SEO as well because Google isn’t entirely sure about your business yet. If Google is not sure, then your audience is not sure either.

There you go! It’s not so complicated to see the big picture, right? Always keep in mind the people searching for your business. These five steps are focused on them finding you, and understanding how professional you are. By following this 5-step system correctly, your local business is set to succeed.