Noah Digital

Digital Marketing Case Study – MCity Mississauga​

crosstown-condo

The M City Condos developed by the Rogers Real Estate Development Ltd. was launched on March 22nd, 2017. Two weeks before the launch, the client asked us to promote this project using Google AdWords. Besides Google AdWords, they also used flyers and newspaper ads. They wanted to see which one would be the most effective channel. Discover MCity’s results below!

The Challenge

Many other realtors were competing in the market in such a short period of time. Unfortunately, We only had 4 days to do all the preparatory work, including the set up of campaigns, creating a conversion tracking system, and optimizing their landing page. The client planned to run the campaigns for 2-3 weeks targetting both the English and Chinese communities. Finally, as their total budget was $1000, their daily budget was very limited.

The Strategy

Our strategy was to hit the market heavily in the first 1-2 weeks, depending on when the units would be sold out. Both search ads and display ads were running, targeting the English and Chinese market. Furthermore, whenever we noticed that one campaign was performing exceptionally well, we would aggressively increase the daily budget to acquire most of the market’s traffic.

RESULTS

13.35%

Conversion rate

$9.55

Cost per conversion

223,641

Impressions

1,222

Clicks